Original Logo Design created by Logicastle

Our Minnesota client wished to incorporate the iconic home town 130 foot cliff from which the Split Rock Lighthouse stands.  The Logo shows strength, strategy, determination and risk management.

Split Rock Logo

Split Rock Trading Video Promotion

Promotional video created using Final Cut Pro and Motion. Original, stock video clips and animation was used to visually present the Split Rock message with effective impact.

Split Rock Trading and Wealth Management Website

Minnesota’s Premiere Trading and Wealth Management Firm:

Split Rock Private Trading & Wealth Management is a Registered Investment Advisor (RIA) that manages investment portfolios on a discretionary basis.

Our client needed a website with an effective online presence that showcased their expertise and reputation while targeting “high net-worth investors” for Split Rock’s trading and private wealth management business.

The requirement was to design a website, coupled with marketing material, that effectively communicated to potential clients while showcasing Split Rock’s new logo and brand identity.  The web design needed to look vibrant and professional, while maintaining a friendly, intelligent and approachable look and feel that wasn’t too corporate.

The bottom line… Through effective trading website design, potential clients needed to feel confident enough to contact Split Rock with new business opportunities.  We helped Split Rock convert visitors into clients.


Our Solution

  • Website to adapt seamlessly to desktop, mobile and other screen sizes
  • New Logo Design and Promo Video that showcased the Split Rock Trading and Wealth Management brand name
  • Custom graphics and hi-end photography to enhance user experience and improve first impressions
  • Full compliance disclosure and copyright to meet the client’s FCC requirements
  • Blog and social media features for Facebook , Twitter, Linkedin and Youtube
  • Advice on the best content strategy for the site and how to utilize it to create different types of content
  • File Transfer Protocol (FTP) allowing for easy website maintenance
  • SEO advice and support – to maximise traffic and help people find the Split Rock Trading website

The Results

Improved appearance, converting visitors into clients, increased revenue and page #1 rankings on Google for:


  • duluth wealth management
  • duluth investment firm
  • duluth alternative investments
  • investing in bakken shale
  • us energy shale investments
  • investing in domestic shale